Toolkeel

Schema markup generator

Help search engines and AI assistants understand your business, articles and products with structured data, without writing JSON by hand.

  • Free
  • Private
  • No sign-up
    Test in Google's Rich Results Test
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    How to use it

    1. Choose the schema type that matches the page.

    2. Fill in the fields; required ones are flagged.

    3. Copy the JSON-LD into your page and test it with Google's Rich Results Test.

    About this tool

    Structured data is a standard vocabulary (schema.org) that labels the facts on a page: this is a business with this address and phone number; this is an article by this author published on this date; this product costs 199 AED and is in stock. Google uses it for rich results such as review stars, product prices, event dates and business details. AI search systems also use it, along with your visible content, to understand and cite pages.

    Rules that keep you safe: only mark up information that is visible on the page, never invent ratings or reviews (Google penalises fake review markup), and validate with Google's Rich Results Test before publishing. Fields marked as required for each type are checked here.

    Good to know

    • Covers the most common types and properties, not every schema.org option.
    • Rich results are never guaranteed; Google decides when to show them.

    Frequently asked questions

    Where do I put JSON-LD on my page?

    Anywhere in the HTML, usually in the <head>. In WordPress, use a header-code plugin or your SEO plugin's custom schema field.

    Does schema markup improve rankings?

    Not directly, but rich results can increase clicks, and structured data helps search engines and AI assistants understand your content accurately.

    Can I add review stars to my own business?

    Google does not show self-serving review stars for LocalBusiness and Organization pages, and fake ratings violate its guidelines. Use ratings only for products with real, visible reviews.

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    Last updated 2026-10-20 by the Toolkeel team. How we build and check our tools.